About EATTA

The East African Tea Trade Association is a voluntary organization bringing together Tea Producers, Buyers (Exporters), Brokers, Tea Packers and Warehouses, all working to promote the best interests of the Tea Trade in Africa. Currently, membership comprises over three hundred companies extending across the East and Central African borders.

EATTA mandated to promote and facilitate the interests of all the stakeholders in the tea trade in Africa by creating an enabling business environment geared towards maintaining global standards and delivering tea products to the customers in the most profitable way.

The primary functions of the Association are:

• To facilitate the Mombasa Tea Auction operations
• Maintain discipline in the trade by ensuring compliance with the constitution.
• To promote the best interests of the Tea Trade in Africa.
• To compile and circulate statistical information to assist members in their operations.
• To help solve trade problems affecting members collectively.
• To organize social and educational programmes for members.

Vision:

To leverage our broad representation and become a point of reference for the African Tea Industry thereby developing sustainable global leadership through innovation, cost effectiveness, product quality and increased tea consumption.

Mission:

 EATTA will promote and facilitate the interests of all the stakeholders in the tea trade in Africa by creating an enabling business environment geared towards maintaining global standards and delivering our tea products to the customers in the most profitable way.

Core Values:

It is fundamental to the way we work that all dealings, relationships, commitments and service delivery are based uncompromisingly on mutual trust and respect and on the highest levels of ethics and professionalism. We wish to be recognized for our: 
·          ethical and transparent trading practices
·          good governance
·          innovation
·          professionalism in the execution of individual responsibilities
·          accurate, timely and authoritative information. 

STRATEGY IMPLEMENTATION KEY RESULT AREAS

1.       Increase demand for teas and differentiated tea products both locally and internationally

2.       Expanded membership base, inclusivity, equity and full representative coverage of Africa region.

3.       EATTA Leadership position and visibility profile  as an intermediary enhanced and  competitive advantage as  a key industry  representative meeting membership expectations

4.       Promotion of Policies that are supportive to tea and business environment 

5.       Re-engineering and transformation of the board and secretariat.